WELCOME TO

'PISO 20'

 
'Piso 20' is our last campaign for IKEA Spain.
Knock the door, we are waiting for you!
 
 
 
 
TERRITORIO CREATIVO NEWS!
 
 
 
Welcome to our new Newsletter!
What can you expect from now on?
The latest news from our offices, our most recent creative actions, updates to stay informed on digital news... and so much more!
Ready to read on?
 
 
 
 
GLOBAL
 
 
 
 
 
 
Rizla International: a big global project
 
We have begun working with RIZL from an international perspective. A cross team coordinated from offices in Madrid and U.K. in order to align the brand communication strategy and develop a powerful content.
 
 
iGEN: our new #RebelThinking study
 
A global study on 16 to 25 year olds and everyday banking looking at how banks can stay relevant for young people in the face of disruption in the financial services industry.
We’ll be revealing the full UK findings at an exclusive event held at the iconic Level39 FinTech Accelerator in Canary Wharf, London on 11 November 11 2016.
Madrid presentation soon to come at the end of november!
 
 
 
 
 
 
U.K.
 
 
 
 
 
 
 
Mark Ralphs and Fernando Polo with Brandwatch and Facebook
 
On the 20th October  Fernando Polo participated in NYK by Brandwatch and Mark Ralphs at Facebook's Agency Day.

 
 
 
Aceites de Oliva de España: Bronze Winner at The Lovie Awards
 
Our global positioning communication project for e Aceites de Oliva de España has won a Bronze Award for the best structure and navigation by the Jury of the Lovie Awards. The web has been translated into 8 languages, optimizing the user experience with powerful visual treatments and clear  information.
 
 
 
 
 
 
 
PERÚ
 
 
 
 

On October 13th, we announced the merger of Territorio creativo Perú with Apoyo Comunicación. An ambitious union to bring Digital Transformation solutions to the local market which will directly impact business results by harnessing the full potential that digital platforms allow. 

 

 
 
 
 
 
 
 
MÉXICO
 
 
 
 

Explore recent investigation in México: I Estudio sobre el Viaje del Consumidor en la Industria del Lujo, presented in conjunction with our strategic partner FORBES

In other news, our Mexico City office continues to grow! We've brought on board 3 exciting new clients: Grupo Axo, Pantera and H&M.

 
 
 
 
 
 
 
COLOMBIA
 
 
 
 
Territorio creativo Colombia presents its recent study: I Estudio sobre Transformación Digital en Colombia, with the aim of gaining deep insights into the digital state of the Colombian Enterprise.

On October 11th, Global Managing Director, Fernando Polo, was on hand for a private lecture to Colombia Directors on the Custumer Journey at BM LAB.
 
 
 
 
 
 
 
SPAIN
 
 
 
 
Now you can attend our TcDesayunos thanks to Facebook Live.  Enter our calendar and confirm if the next one will be streamed live. We hope to see you soon, we'll be ready with our café and  churros!

More news! 
In Barcelona we have begun to work with two new wonderful clients:  Kern Pharma and Belcils. Let's go, Rebels!
 
 
 
 
 
 
CASE STUDIES
 
 
 
Have a look at our last case studies!
 
 
 
 
 
 
 
YOUR DIGITAL UPDATE
 
 
 
 
Tesla:
la estrategia de una
love brand
 
By Carlos Blanco
 
Los medios ganados generan mucho más valor para las marcas que los medios pagados. Esta es la estrategia de Tesla, una marca que consigue contar “historias” que impactan en las personas.
 
 
 
Cómo potenciar el valor de nuestro cliente a través de una experiencia diferencial
 
By Julio Fernández-Sanguino
 
Desde hace varias décadas, ha tomado especial importancia la calidad en el servicio al cliente como aspecto fundamental en una relación entre cliente y marca.
 
 
 
Conversational Bots, impacto en el customer experience
 
By David Lastra
 
Diversos factores están impulsando y conduciendo la evolución de los Bots sobre aplicaciones de mensajería instantánea (Chat Bots) hacia un nuevo ‘hype’ tecnológico de desarrollo...
 
 
 
Lo digital no es una tecnología. Son tus empleados
 
By José Luis Rodríguez
 
La primera pregunta que toda empresa se plantea cuando decide abordar su transformación digital es, sin lugar a dudas, por dónde empezar dicho proceso y dónde concentrar el grueso...
 
 
 
Becoming a ‘leaderful’ business
 
 
By Mark Ralphs
 
Since December I’ve been studying strategic leadership at Roffey Park, a leadership institute based in the UK and Singapore...
 
 
 
 
Cómo crear un modelo de analítica de marca
 
By Daniel Díez
 
La marca es un activo muy valioso para aquellas empresas que han sido capaces de posicionarse de forma adecuada y relevante en las mentes de los consumidores.
 
 
 
 
AGENDA
 
 
 
 

Territorio creativo is on fire!  

You will always find our Rebels at events from U.K. to Latin America, stopping through Spain. Do you want to keep abreast of everything we have prepared?
You're invited!

 
 
 
 
 
WE ARE IN THE NEWS!
 
 
 
Here's our most remarkable Clippinng of the month!